BidlaneBidlane
Bidlane is a paid-search agency for B2B software companies. We run Google Ads campaigns that produce qualified demos and trials, not just clicks.
Talk to usAbout Bidlane
Bidlane is a paid-search agency for B2B software companies. We plan, run and report Google Ads campaigns for our clients, and we measure success by the qualified demos and trials a campaign produces rather than by clicks.
Bidlane also builds and operates the software we use to manage those accounts. That application connects to the Google Ads API. Account owners authorise our application, and it uses that access only to read and manage advertising data for the accounts that granted it. We do not access any account that has not authorised us.
This website is the official home of the Bidlane application and service. It is a public website: you do not need an account or a login to read it.
The application name used on our Google OAuth consent screen is Bidlane. You can read our privacy policy at https://bidlane.site/privacy and our terms of service at https://bidlane.site/terms.
Bidlane runs paid search for software companies with a considered sales cycle. We care about the cost of a qualified conversation, not the cost of a click.
Services
Demand capture
Search campaigns built on the terms your buyers already use, separated from the ones that only look similar.
Competitor and category
Campaigns that put you in front of buyers comparing tools, with bids set by what a qualified signup is worth.
Pipeline reporting
Reporting that follows the click to the demo or trial, not just to the form fill.
How we work
Define the qualified lead
We agree on what counts as a qualified demo or trial before we touch the account.
Rebuild for measurement
Campaigns, conversion actions and reporting are rebuilt so pipeline can be traced back to the keyword.
Optimise against pipeline
We shift budget toward the terms that produce qualified pipeline and away from the rest.
Contact
Questions about Bidlane or this site: contact@bidlane.site