BidlaneBidlane
Bidlane is a paid-search agency for B2B software companies. We run Google Ads campaigns that produce qualified demos and trials, not just clicks.
Talk to usWhat we do
Bidlane runs paid search for software companies with a considered sales cycle. We care about the cost of a qualified conversation, not the cost of a click.
The team also develops the internal tooling we use to manage these accounts. That software connects to Google Ads through the Google Ads API, using access granted by the account owner.
Services
Demand capture
Search campaigns built on the terms your buyers already use, separated from the ones that only look similar.
Competitor and category
Campaigns that put you in front of buyers comparing tools, with bids set by what a qualified signup is worth.
Pipeline reporting
Reporting that follows the click to the demo or trial, not just to the form fill.
How we work
Define the qualified lead
We agree on what counts as a qualified demo or trial before we touch the account.
Rebuild for measurement
Campaigns, conversion actions and reporting are rebuilt so pipeline can be traced back to the keyword.
Optimise against pipeline
We shift budget toward the terms that produce qualified pipeline and away from the rest.
Contact
Questions about Bidlane or this site: contact@bidlane.site